NotAgency

Portfolio / Mobile puzzle game

SPLIT & MERGE

Split. Merge. Level up.

A mobile puzzle game in the spirit of 2048, expanded with progression, upgrades and a full App Store launch.

Product
Mobile puzzle game
Mechanic
Split / Merge
Work
Game design / Development / Monetization
Release
iOS / App Store
Split & Merge mobile puzzle game interface with the game board, progression and upgrades created by NotAgency.
We built the split-and-merge mechanic, visual style, upgrade system, ad monetization and carried the iOS version through the full App Store release.

From mechanic to App Store

The complete development path: game board, visual identity, upgrades, ad monetization and publication of the iOS version.

The starting point

The starting point was the number-merging logic familiar to 2048 players. The task was to develop it into a standalone mobile game with its own character.

The core mechanic needed progression, upgrades and a complete route to an app store release.

What we built

We added splitting and merging, progression and an upgrade system. The puzzle board and player development became parts of one product.

We created a bright visual style close to NotAgency's character, implemented ad monetization and took the iOS build through review and App Store release.

Inside the game

01

Split & merge

Expanded the familiar number puzzle through two connected actions on the game board.

02

Progression & upgrades

Added progression and an upgrade system around the core puzzle.

03

Visual character

A bright interface and expressive style close to NotAgency's identity.

04

Ad monetization

Integrated advertising as part of the finished mobile product.

05

iOS build

Prepared the game for publication on iOS.

06

Publication

Handled account configuration, builds, review and release in the App Store.

The route to release

  1. 01

    Mechanic

    Splitting, merging and the core gameplay.

  2. 02

    Progression

    Upgrades, progression and visual identity.

  3. 03

    Monetization

    Ad integration and preparation of the mobile build.

  4. 04

    Release

    App Store configuration, submission for review and publication.

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